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MS. JACKLINE KERUBO MORIASI

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Staff Information
PERSONAL DETAILS
Designation
LECTURER
Corporate Email
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Job Category
Teaching
Division / Faculty
Faculty of Commerce
Directorate / Dept
BUSINESS ADMINISTRATION
NAKURU CITY CAMPUS COLLEGE
Address
P. BOX 4165-20100 NAKURU
SUMMARY

CURRICULUM VITAE

PERSONAL DETAILS

SURNAME:                                        MORIASI

OTHER NAMES                                JACKLINE KERUBO

EGERTON UNIVERSITY

NAKURU CITY CAMPUS COLLEGE

ADDRESS                                          DEPARTMENT OF BUSINESS ADMINISTRATION,

P.O BOX 13357-20100

NAKURU

OR   P.O BOX 4165, NAKURU. –20100, KENYA,

                                                            +254-721-748106 & +254-736525793

                                              

EMAIL:                                              This email address is being protected from spambots. You need JavaScript enabled to view it. OR This email address is being protected from spambots. You need JavaScript enabled to view it.

MARITAL STATUS:                        MARRIED

NATIONALITY:                                KENYAN

EDUCATIONAL BACKGROUND

2023 --

2001-2002 POST GRADUATE DIPLOMA IN PUBLIC RELATIONS KENYATTA UNIVERSITY

1995-1997MASTER OF INTERNATIONAL BUSINESS ADMINSTRATION (M.I.B.A) BANARAS HINDU UNIVERSITY, INDIA

1991—1994 BACHELOR OF COMMERCE AGRA UNIVERSITY INDIA

 

OTHERS                                            CONFERENCES ATTENDED

JULY 25-27-2001                               UNIVERSITY TEACHING METHODOLOGY COURSE –

                                                           Egerton UniversityKenya

July 21-24 -2001                              GUIDING AND COUNSELLING WORKSHOP.

MARCH 2001                                    LANGUAGE AND GLOBALIZATION

14-JUNE-                                           CODESRIA (Council for the development of social science

15 JULY 2003                                   Research in Africa.) Dakar, Senegal.

SEPT. 17-19-2003                            ATWS-(Association of Third Word studies.) Kenyatta  

                                                           University, Kenya

5TH. APRIL-8TH APRIL 2004:           Understanding gender inequalities –Egerton University.

23rd-28th AUG. 2004                          14TH Annual Conference of the Pan African Anthropological Association (PAAA) UNIVERSITY OF GHANA-LEGON

12TH-17TH Sept 2006     20th Social Science Research Competition ADDIS ABABA ETHIOPIA

WORK EXPERIENCE:

                                                            May 2018 & July 2018: Lectured management theory and practice to senior Government officials in Juba –southern Sudan.

                                                            Lectured in Kenya Defense Force students taking Bachelors of   military science, in management and marketing units.

                                                            2000- 2011: lectured in Laikipia University- marketing courses.

                                                            2011- To date: lecturing at º£½ÇÆƽâ°æ–Nakuru town campus marketing units i.e. principles of marketing, Global marketing, strategic marketing, consumer behaviour and relationship marketing.

OTHER RESPONSIBILITIES:       2015- 2020, Examinations officer in the Business Administration Department, Nakuru Town Campus-Egerton University.

PAPERS PUBLISHED:                         An Evaluation of Water Hyacinth Control Methods: A Case Study of Lake Naivasha, Kenya by John Momanyi Mironga and Jackline Moriasi. Journal of Environment Natural Resources Management and Society (JENRS) (ISSN: 2079-8237 Published: September, 2014)

Effect of Store Branding on the Brands Sales Performance of Consumer Goods in the Retail Stores in Nakuru Town, Kenya Josephine Rotich, Jackline K. Moriasi, Stella C. Korir, Ezra K. Rono, and Benard Odero Asienyo. (International Journal of Innovation and Applied Studies, ISSN 2028-9324 Vol. 14 No. 3 Feb. 2016, pp. 875-885 â“’ 2016 Innovative Space of Scientific Research Journals )

 

ACADEMIC QUALIFICATIONS

 Currently PhD student at Masinde Muliro University of Science & Technology (MMUST),

Masters in International Marketing,

RESEARCH PROJECT :  ROLE OF STATE TRADING CORPORATIONS IN THE  PROMOTION OF EXPORTS WITH REFERENCES TO SMALL SCALE INDUSTRIES

Bachelor of Commerce: Area of specialization  Marketing 

FIELDS OF SPECIALIZATION

Principles of marketing, Consumer Behaviour, Global Marketing Management.

International Marketing, Brand  Management Marketing & Principles of Management.

PROFESSIONAL QUALIFICATIONS
  • January 2024 CBC Pedagogy Training- Egerton University.
  •  2001--2002   POST GRADUATE DIPLOMA IN PUBLIC RELATIONS  AT  KENYATTA UNIVERSITY
  • JULY 25-27-2001       UNIVERSITY TEACHING METHODOLOGY COURSE –  Egerton UniversityKenya
  • July 21-24 -2001          GUIDING AND COUNSELLING WORKSHOP
  • MARCH 2001                LANGUAGE AND GLOBALIZATION

              

WORK EXPERIENCE

May 2018 & July 2018: Lectured management theory and practice to senior Government officials in Juba –southern Sudan.

Lectured in Kenya Defence Force, students taking Bachelors of   military science, in management and marketing units.

  2000- 2011: lectured in Laikipia University- marketing courses.

  2011- To date: lecturing at º£½ÇÆƽâ°æ–Nakuru City Campus College  marketing units i.e. principles of marketing, Global marketing, strategic marketing, consumer behaviour and relationship marketing. 

RESEARCH INTERESTS

Consumer Behaviour, Global Consumer Management, International Marketing,

Customer Relationship Management, Competitive Marketing Strategy 

LIST OF PUBLICATIONS

An Evaluation of Water Hyacinth Control Methods: A Case Study of Lake Naivasha, Kenya by John Momanyi Mironga and Jackline Moriasi. Journal of Environment Natural Resources Management and Society (JENRS) (ISSN: 2079-8237 Published: September, 2014)

 

Effect of Store Branding on the Brands Sales Performance of Consumer Goods in the Retail Stores in Nakuru Town, Kenya Josephine Rotich, Jackline K. Moriasi, Stella C. Korir, Ezra K. Rono, and Benard Odero Asienyo. (International Journal of Innovation and Applied Studies, ISSN 2028-9324 Vol. 14 No. 3 Feb. 2016, pp. 875-885 â“’ 2016 Innovative Space of Scientific Research Journals )

CONFERENCES & INVITED PRESENTATIONS

12th-17th September, 2006: 20th Social Science Research Compettition- ADDIS ABABA-ETHIOPIA

23rd -28th August, 2004 14th Annual Conference of the Pan African Anthropological Association ( PAA) University of  Ghana- Legon.

14th June-15 th July, 2003 -Council for the development of Social Science Research in Africa (CODESRIA) Dakar-Senegal.

TEACHING AREAS

Principles of marketing, Consumer Behaviour, Global marketing management, Customer Relationship Management, Brand Managment marketing, Social Media Marketing,

Principles of Management, Organization Theory, Theory of Management and practices. Communication in Leadership & Management.

Entrepernuership.

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